A small team powered by big data

We're committed to giving you the most powerful content intelligence so your content marketing team can perform at its best.

An Idea

Where it all began

In 2011, Boris set out to understand behaviour in the browser. What he found was a gap between the data available and what marketers really need to understand their web users. With Pathful’s machine algorithms, they were able to generate and analyze 25x the data of Google Analytics for unparalleled on-page insights.

In the Summer of 2013, Pathful was one of ten companies selected to participate in Techstars Chicago — an intense, three month startup accelerator. Since then they have continued to grow Pathful, raising a seed investment from Foundry Group and Drummond Road Capital.

Meet the Team

Campbell Macdonald

Founder & CEO

@cambel campbellmacdonald

Boris Lau

Founder & CTO

@sketchytechky boriswlau sketchytechky

Want Your Name here?

View Job Openings

Advisors & Investors

The team behind the team

We love what we do and we consider ourselves lucky to be backed and supported by some amazing people. Here's who's helping make Pathful possible.


Seth Levine

Managing Partner, Foundry Group

Sam Yagan

CEO, Match.com / Co-Founder, OkCupid


Foundry Group Drummond Road Capital Howard Tullman TechStars AngelList Syndicate

Learn more about how Pathful will help your business.

Request a Demo